What's Hot In Digital

What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.

What's Hot In Digital is a business podcast hosted by James Walker, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

James Walker hosts What's Hot In Digital, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What's Hot In Digital

  How to Deliver a 5-Star Client Experience at Scale

  Nov 15, 202512 minS0

  <p>When you're juggling dozens of clients in a fast-moving agency, how do you still deliver a high-touch, 5-star experience?</p><p>In this episode of What’s Hot in Digital, WHD's Executive Assistant, Letitia McClelland, joins Miller Kerta to share how our team builds long-term client relationships while managing multiple deadlines, personalities and expectations.</p><p>They cover how we approach onboarding, proactive communication, tricky conversations and the internal systems we rely on to make it all feel seamless from the client side.</p><p>If you're in client services or agency leadership, this is a practical and honest lo...

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  What's Hot In Digital

  The Social Strategy Behind Moocha Matcha’s Success

  Nov 10, 202521 minS0

  <p>What does it take to launch a brand, build a loyal community and start scaling all by the age of 21?<br/><br/>In this episode of What’s Hot in Digital, Lauren Macdougall, General Manager at WHD, chats with Olivia, founder of Moocha Matcha, about how she turned a personal love for matcha into a growing business that’s capturing attention at local markets, across social media and soon in retail.<br/><br/>They dive into:<br/>– How she created a product people keep coming back for<br/>– What’s working in organic content and community building<br/>– The behind-the-s...

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  What's Hot In Digital

  The Questions You Should Ask Before Hiring a Marketing Agency

  Nov 5, 20258 minS0

  <p>In this episode of What’s Hot in Digital, James sits down with WHD’s newest Business Growth Specialist, Mark, to talk about the crucial questions every business should be asking before committing to working with a digital agency.</p><p>From overhyped metrics like ROAS to what really drives growth in today's landscape, this episode breaks down how to think strategically about your agency partnerships and how to assess whether they're aligned with your goals.</p><p>If you’ve ever wondered whether your agency is focused on real growth or just performance theatre, this one is for you.<...

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  What's Hot In Digital

  How to Optimise Meta Ads Under Andromeda

  Nov 2, 202510 minS0

  <p>In Part 3 of our Andromeda series, we dive into what’s working right now when it comes to Meta Ads performance.<br/><br/>Thom shares results from a $60K+ monthly ad account that has completely removed remarketing campaigns and is seeing a 59% drop in new customer acquisition cost.<br/><br/>We break down:<br/> - The shift to single campaign structures<br/> - How to optimise when every ad is part of the funnel<br/> - What to do with underperforming ads<br/> - How smaller brands can make changes without a full production budget<br/><br/>If you’re still...

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  What's Hot In Digital

  Building A Ten-Pillar Ad Framework For Andromeda Success

  Oct 22, 202516 minS0

  <p>Tired of watching Meta performance slide while the same three creatives fight fatigue? We lay out a clear, practical framework to thrive under Andromeda by turning creative diversity into a repeatable system. No jargon, no fluff—just the ten pillars that help you build a deep ad library, discover new angles, and keep the algorithm fed with ideas that actually convert.<br/><br/>We start by sharpening positioning with us versus them and features and benefits that prove value in the real world, not just the spec sheet. Then we move through problem solution storytelling, high-trust UGC with smart br...

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