What's the Key? with Broadway B

Host Broadway B talks to independent musicians who have been able to unlock doors in the music industry. Expect candid conversations packed with practical tips, creative tricks, and best practices that you can apply to your own musical career. Join Broadway B and get inspired by those who are in your shoes but have cracked a part of the code. Subscribe now and start your journey to thriving! 🎧✨

What's the Key? with Broadway B is a music podcast hosted by Broadway B, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Broadway B hosts What's the Key? with Broadway B, a music show with 48 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  How Anne Reburn Got One Song On The Hit Amazon Prime Show Three Times

  Aug 10, 202650 minS2

  Independent artist Anne Reburn joins the show to share the exact story of how her YouTube cover of "Dream a Little Dream of Me" was discovered by music supervisors and placed on the hit show The Boys three separate times. We dive deep into her strategies for building a highly engaged fan community, moving casual viewers from YouTube over to Discord and Patreon, leveraging data to choose which songs to promote, and her brilliant "fan theory twist" method for social media content. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://email.thebroadwayb.com/ Connect with Anne Reburn https://www.youtube.com/channel/UChyNJxSsIXh2KyY3VvLnI2g https://www.instagram.com/hearanneroar/ Chapters 00:00 - The Boys Sync Effect on Streaming Numbers 01:39 - Welcoming Back Anne Reburn 02:26 - How The Boys Discovered My YouTube Cover 04:19 - Do Numbers Matter to Music Supervisors? 05:46 - The Spotify Aftereffect of a Major Sync Placement 09:07 - The "Fan Theory Twist" Social Media Strategy 11:56 - Content Marketing vs. Straight Self-Promotion 16:42 - Iterating Your Content Strategy Using Small Data Spikes 18:11 - The "Power Score": Using Retention Data to Pick Singles 21:26 - Be Prepared for Anything, Expect Nothing 26:17 - How an International Comment War Drove 4M Views 29:05 - Studio Break: LTE Studios LA 29:14 - A Musician's Guide to Building a Discord Community 34:12 - Using Discord Roles to Drive Patreon Memberships 41:56 - How to Start an Organic Community From Zero 43:43 - Moving Casual Fans From YouTube to Paid Tiers Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

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  Episode #20

  Streaming, Touring, & Sync as an Indie Artist (Jadea Kelly Interview)

  Jul 27, 202652 minS2

  How do you hit 6 million streams on Apple Music, land sync placements on Netflix, Hulu, and Lifetime, and tour internationally—all completely independently without a major record label? In this episode of What's The Key?, award-winning singer-songwriter Jadea Kelly stops by the studio to break down the exact strategies behind her independent success. From utilizing digital distributors like ToneTree and leaning heavily into a monthly single release strategy, to multi-territory market swapping for international touring, Jadea shares actionable blueprints every indie artist needs to hear. We also dive deep into a major "loophole" for Canadian artists: leveraging government arts council grants to fund records and tours without stacking up credit card debt. Plus, Jadea opens up about navigating the industry as an introvert, overcoming performance anxiety, collaborating with metal band Protest the Hero, and why delivering raw, stripped-down live performances is an artist's ultimate superpower in the age of AI. Connect with Jadea Kelly: Website: https://www.darthjadea.com/ Listen on Apple Music & Spotify: Jadea Kelly Special Thanks to Our Sponsor: Shot on location at LTE Studios in downtown LA. Get 10% off your first booking by emailing info@lactonent.com or DMing them on Instagram @LTEStudios—tell them Broadway sent you! What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Chapters: 00:00 – Preview: The Single Strategy & Relearning the Fiddle 01:53 – Introduction: Welcoming Jadea Kelly to What’s The Key? 02:35 – Hacking Apple Music: 6 Million Streams & Playlist Curators 04:36 – Why Independent Artists Should Stop Dropping Albums (The Single Strategy) 06:43 – Managing Multiple Side Projects (Beverly & Baby Avocado Children's Music) 08:33 – Unpacking Sync Placements: The Terry Fox Paralympic Video & Sullivan’s Crossing 10:49 – The Real Secret to Sync: Why Personal Connections Beat Music Briefs 12:19 – Combating the AI Era: Why Your Live Performance is Your Superpower 16:38 – Breaking Down the Lifetime, Teen Mom, and Station 19 Placements 18:56 – Writing Authentically vs. Writing "For Sync" 21:20 – Singing on Metal Tracks: Jadea’s 20-Year History with Protest the Hero 24:32 – An Introvert's Guide to Overcoming Stage Panic 26:24 – LTE Studios Sponsor Break 26:52 – Territory Swapping: How to Tour Europe on an Indie Budget with Ryan O'Reilly 31:40 – Redefining Success: Why Selling 50-60 Tickets is a Major Win 35:54 – Focus on What You Can Control: Constant Creative Improvement 38:39 – The Power of the Toronto Open Mic & Indie Music Communities 41:43 – The Canadian Indie "Loophole": How to Get Government Funding & Grants 46:28 – Bandwagon Touring: Bringing the Power of Collaboration Back to the Road 51:29 – Final Thoughts: Letting the Soil Rest & Hobbies Outside of Music Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

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  Episode #19

  How This Musician Built a Network with Katy Perry & Olivia Rodrigo

  Jul 13, 202658 minS2

  On this episode of What’s The Key?, we sit down with the phenomenal India Carney—singer, songwriter, arranger, and vocal coach for The Voice and American Idol. India takes us behind the curtain of the music industry's biggest stages, from turning all four chairs as a contestant on The Voice to returning as a vocal coach. We dive deep into the technical adjustments of transitioning from an opera major to pop touring, how she managed chaotic monitor mixes in sold-out arenas with Olivia Rodrigo, the mindset required to arrange vocals for a legend like Brandy, and why she views Los Angeles as a "24/7 job fair." Whether you're an aspiring session singer, a touring musician, or a creative looking to protect your mental health and artistic authenticity, India drops endless wisdom on what it truly takes to sustain a career in the modern music industry. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with India Carney: https://www.instagram.com/india_carney Chapters: 00:00 – Intro & Turning 4 Chairs on The Voice 04:01 – Working Behind the Scenes with Christina Aguilera 06:46 – Classical vs. Pop: Learning Stage Monitors, EQ, and TV Call Sheets 09:02 – Dealing with Public Visibility & Reframing Online Critique 15:10 – The TV Circuit: Coaching on American Idol & The Voice 17:16 – Breaking into the LA Session Scene via Late-Night Jams 20:01 – Performing on SNL & Touring Arenas with Olivia Rodrigo 23:12 – The Technical Side: Dialing in In-Ear Monitors & FOH Communication 25:09 – Crashing the Stage with Shaka Khan & Leila Hathaway 27:14 – Vocal Arranging for Brandy: Navigating Creative Influence 32:48 – Music Business Reality: Why the Industry is a 24/7 Job Fair 33:43 – Authenticity over Algorithms on Social Media 36:51 – The Power of A Cappella & Vocal Harmony Roots 39:02 – Landing an American Express Campaign & Malleability in Sync 45:21 – Representing Heritage in the Trolls Movie Soundtrack 48:47 – Performing on NPR's Tiny Desk with Michael Mayo 50:00 – Masterclass: SOVT Vocal Warm-ups, Cord Closure, & Building a Mix 56:12 – Final Nuggets: Shifting Mindset from "Singer" to "Creative" Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

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  Episode #17

  From TV’s Nashville to Edinburgh Fringe: Dialing In the Business of Art with Rainee Blake

  Jun 15, 20261h 1mS2

  What happens when you stop measuring success purely by numbers and start measuring it by connection? In this episode, we sit down with multi-faceted artist, actress, singer-songwriter, and coach Rainee Blake. Rainee shares the incredible story of how a single house concert in the hills landed her a role on the hit TV show Nashville, and how she transitioned from a "hustle-at-all-costs" mindset to a more sustainable, grounded creative path. Together, they dive deep into Rainee's newly updated Four Pillars of a Healthy Creative Life (Career, Craft, Self-Care, and Connection) and explore the practical psychology of why artists stay stuck in "comfortable general desire" instead of committing to specific goals. Whether you are trying to book independent showcases, wrestling with the vulnerability of dreaming big, or looking for practical vocal tips, this episode is a blueprint for building a resilient, holistic life in the arts without losing your soul to the machine. In this episode, you’ll learn: - The exact audition story that got Rainey cast in Season 6 of Nashville. - The Four Pillars framework to balance creative output with mental and physical wellness. - How to break through the fear of failure and vulnerability when setting concrete goals. - The practical "Dos and Don'ts" of submitting to music showcases like Softspot. - Why breath control is the ultimate fundamental foundation of great vocal technique. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with guest Rainee Blake: https://www.instagram.com/raineeblake/ Chapters 00:00 – From House Concerts to TV’s Nashville 05:55 – The 4 Pillars of a Healthy Creative Life 11:53 – The Vulnerability of Clarity: Moving Past Vague Desires 16:12 – Diversifying Income & The Reality of the Modern Music Industry 21:20 – Controlling What You Can Control: Letting Go of the Outcomes 24:31 – Self-Generating Work: Writing Musical Comedy & Solos for Fringe 34:45 – Building Independent Communities & Rewiring Limiting Beliefs 41:34 – Vocal Technique Fundamentals: Surfing the Breath 45:27 – Showcases Dos & Don'ts: Insider Secrets to Getting Booked 53:00 – Redefining Success Outside of Capitalist Hustle Culture Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

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  Episode #16

  How Musicians Can Earn Massive Upfront Fees Through Sync Licensing with Chelsey Coy

  Jun 1, 202659 minS1

  Want to hear your music on Netflix, Hulu, or a massive nationwide car commercial? Music sync licensing is one of the most lucrative avenues for independent musicians today—but getting your foot in the door requires a lot more than just having great tracks. In this episode, we sit down with Chelsea Coy, co-owner of the sync agency TwoOhSix (https://twoohsixmusic.com/), music supervisor, and accomplished indie artist. Chelsea breaks down the exact financial reality of sync (from $300 reality TV spots to $300,000 commercial placements), why music supervisors refuse to work directly with independent artists, how YOU can get involved in sync as an artist, and tells amazing industry stories like how a song she wrote six years ago just secured its very first placement. If you want to turn your music catalog into income-generating assets, grab a notebook—this episode is your roadmap. Connect with Chelsey Coy: https://www.instagram.com/notsocoy/ Chapters 0:00 – Introduction: Meeting Chelsea Coy & Co-owning a Sync Agency 0:37 – The Landscape of Sync: Commercials, Video Games, Promos, and Sports Bumpers 1:52 – The Pay Ranges: Upfront Fees vs. Backend Royalties ($300 to $300,000+) 4:14 – The Reality of Movie Budgets: Why the Music Department Gets Squeezed 8:30 – How TwoOhSix Started: Turning an Online Course Connection into a Business Partnership 11:05 – First Steps for Independent Artists: Active Research & Listening 17:56 – Essential Tech Assets: Metadata, Instrumentals, Clean Cuts, and AI Rules 20:31 – Why You Need a Sync Agency (And Why Supervisors Won't Deal with Artists Directly) 22:15 – Understanding Briefs and Avoiding the "One Strike Against You" Pitfall 24:23 – What is "One-Stop"? Split Sheets, PROs, and Easy-Clear Contracts 28:11 – How to Network in Sync: Guilds, Events (FOGS, Honeypot, SCL), and City Chapters 36:50 – Character Over Talent: Being a Good Human in a "Relationship Game" Industry 38:58 – Behind the Scenes of a Placement: Quote Requests & "Pitch It and Forget It" 43:34 – Pitching to Agency 206: The Facebook Group Vetting Process 45:46 – Writing for Sync: Authenticity vs. Chasing Trends 53:35 – Treating Music as a Long-Term Asset: Reading Deadline & Keeping the Faith 56:52 – Outro: Where to Find Chelsea Coy & TwoOhSix Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

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