What’s Working in Marketing™

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you’re ready to learn what’s working when it comes to your marketing efforts.

What’s Working in Marketing™ is a business podcast hosted by RightMetric, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

RightMetric hosts What’s Working in Marketing™, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What’s Working in Marketing™

  How Visa's Insight Director Shapes Marketing Strategy

  Jul 9, 202543 minS0

  <p>In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shares his fascinating career journey from marketing to insights, revealing why he believes the insights function acts as "the neck that turns the head" of a company.</p> <p>Discover why marketers often misunderstand the true value of insights and how to foster a more strategic partnership with insights professionals. Michael also dives into the challenge of insights silos within large organizations and offers practical...

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  What’s Working in Marketing™

  What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands

  Oct 18, 202236 minS0

  On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would...

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  What’s Working in Marketing™

  How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz

  Sep 30, 202246 minS0

  <p>On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It...

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  What’s Working in Marketing™

  Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional CMO and Brand Advisor

  Sep 6, 202246 minS0

  <p>On this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, having formed the first ever digital social team at Wendy’s. From his early days in the agency world to launching some of the most talked about social media campaigns on the internet during his time with Wendy’s, and becoming the CMO for Papa John’s, this episode covers so much. On top of his experiences with those companies, he shares actionable tips for market...

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  What’s Working in Marketing™

  Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela

  Aug 16, 202248 minS0

  <p>On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.</p> <p>Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk abou...

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