What's Your Edge?

Helping you use data, analytics, process, and measurement to create an edge for you and your customers.

What's Your Edge? is a general podcast hosted by Unknown Host, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts What's Your Edge?, a general show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What's Your Edge?

  Focus on Solving Customer Pain Points to Future-Proof Your Company | What's Your Edge?

  Jun 2, 202618 minS0

  <p>You’re probably experiencing what so many of our customers do.  Data pouring in from every direction. Transactions, digital behavior, product usage, customer feedback, and more. As organizations have amassed more information, the real challenge has gone from data collection to translating data into actionable insights and business intelligence. At VisionEdge Marketing, we’ve found that a data-driven culture is a foundational capability for sustained growth and customer-centricity. (See Why a Data Driven Culture Needs to Be at the Top of Your List).</p> <p></p> <p>To explore this topic, I’m delighted to welcome Kuber Jain, Senior Data Sc...

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  What's Your Edge?

  Breaking Through Stagnant Growth with a Customer-Centric, Process-Driven Approach | WYE?

  Mar 3, 202625 minS0

  <p>Today’s episode explores the transformation of a legacy business in the fire protection industry, a sector that is highly regulated, fiercely competitive, and faces ongoing price pressure and low barriers to entry. Perhaps some of you can relate. This is also an industry where many companies experience long periods of stagnant growth or workflow. It’s not because demand disappears, but because differentiation erodes and internal complexity quietly increases.</p> <p>Our conversation is with Shawn Mullen, President and Chief Energy Officer at Protex Central. The company has been serving mission-critical facilities for 60 years. When Shawn took the helm...

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  What's Your Edge?

  The Promise of Time: The Ultimate Customer Value Proposition | What’s Your Edge?

  Feb 17, 202636 minS0

  <p>Today’s conversation explores how a lean process improvement initiative, originally launched to address patient complaints about long wait times, evolved into something much more: a deeply embedded customer-centric culture grounded in customer value and customer-centricy, and a move away from random acts of efficiency toward a systematic, measurable approach to customer experience. Stephanie Collins, CEO of Austin Retina, a practice that has been serving patients since 1979, joins us today as our guest for What’s Your Edge.  Stephanie has been with the organization for 25 years, rising through the ranks to lead the practice through significant growth. The practice has g...

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  What's Your Edge?

  From Instinct to Customer Insights for Better C-Suite Decision Making | WYE?

  Jan 20, 202640 minS0

  <p>In this episode, we’re joined by Stacie Feller, President of Kanga Roof. Stacie’s journey is a powerful illustration of how the absence, or presence, of customer data can dramatically impact business decisions. We’ll go behind the scenes to explore how a lack of customer insights created missed opportunities, and how a renewed focus on data has since transformed her decision-making. Today’s conversation takes us from instinct to insight and ultimately to impact by exploring how data transforms business decisions into measurable growth.</p> Crises Create Opportunities for Learning and for Growth <p>Stacie, at the outset o...

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  What's Your Edge?

  How a Culture of Innovation Fuels Growth | What’s Your Edge?

  Dec 2, 202530 minS0

  <p>In this episode of What’s Your Edge? we’re focusing on a foundational driver of sustainable growth: innovation. Research from McKinsey suggests that companies that prioritize innovation generate significantly higher growth than their peers. In one study, “innovation leaders” achieved 2.4 times higher total shareholder returns than laggards over a 10-year period, underscoring that innovation is not a “nice to have,” but a core driver of long-term value. </p> <p>As everyone listening knows, true innovation isn’t a one-time event or the product of a lone genius. It’s a disciplined, iterative effort, woven into the culture and operations of high-perfor...

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