When It Matters

Risk. Reward. Reality. The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses.

When It Matters is a business podcast hosted by Meshed, with 42 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Meshed hosts When It Matters, a business show with 42 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #44

  Will AI Replace Accountants? The Future of the Profession

  Aug 18, 202659 min

  Will AI replace accountants, or could it actually make the best accountants more valuable? In this episode of When It Matters, Derek Granger sits down with Alastair Barlow and Bepi Jones to explore what AI really means for the future of the accounting profession — beyond the hype, fear and predictions of accountants disappearing altogether. They discuss which parts of the accountant’s role are most likely to change, why firms need to think strategically about AI rather than simply experiment with new tools, and why the human side of accountancy could become even more important as technology takes care of more of the transactional work.

  ListenShow Notes
• 

  Episode #43

  The Biggest Growth Mistake Business Owners Make | James Davenport

  Aug 12, 202653 min

  Why do so many businesses plateau, even when they're doing everything they think they should be? In this episode of When It Matters, Elle Noble and Mark Costello sit down with James Davenport, Partner at Moore Kingston Smith, to discuss what really drives sustainable business growth. Drawing on years of experience working with owner-managed businesses, James explains why most companies don't have an innovation problem—they have a clarity problem. From setting a clear vision to making better decisions with better information, he shares a practical framework for helping businesses unlock their potential. We also explore the changing role of accountants, why advisory is about far more than numbers, how to build strong client relationships, and what business owners can do to create long-term value. In this episode, we cover: Why most businesses don't know where they're going The four-stage framework for sustainable growth Why insight leads to better decisions ⚠️ The biggest mistakes business owners make when growth stalls The evolution of accountancy from compliance to advisory ⚙️ How data, people and process combine to drive long-term success

  ListenShow Notes
• 

  Episode #42

  How Do You Know You're Ready to Build a Startup? | Luc Janssens

  Jul 30, 202640 min

  What does it really take to build a business from scratch? In this episode of When It Matters, we sit down with Luc Janssens to explore the realities of startup life—the incredible highs, the inevitable lows, and the mindset required to keep moving forward. We discuss why resilience and resourcefulness are essential traits for founders, how AI is reshaping the opportunities and challenges facing businesses today, and why solving meaningful problems is at the heart of entrepreneurship.

  ListenShow Notes
• 

  Episode #41

  How to Build an Accounting Brand People Can't Ignore | James Sundin and Kieran James

  Jul 28, 20261h 21m

  In this very special episode of When It Matters, James Sundin and Kieran James sit down with Derek Granger to share what it really takes to build an accounting business that stands out in 2026. From starting with just four lines on a Post-it Note to growing a seven-figure business, they discuss the realities of entrepreneurship, the lessons learned from commission-only sales, why branding is far more than just a logo, and the importance of finding what truly makes your business different. Building a brand from scratch Sales lessons every founder should know Why most businesses struggle to stand out Growing a business without losing sight of what matters ‍♀️The mindset behind long-term success Whether you're building a startup, growing an agency, or looking to sharpen your positioning, this conversation is packed with practical insights for founders and business owners alike

  ListenShow Notes
• 

  Episode #40

  Ravi Shah on Burnout, TikTok for Financial Education and Transforming his Family Firm

  Jul 21, 202654 min

  Ravi Shah grew up watching his parents build Vinod Shah & Company Accountants from a side hustle into a thriving family practice — founded in 1989 when Ravi was just 3 years old. Now he's at the helm, and he's doing things differently. In this episode, Ravi joins Derek to talk about dragging a longstanding family firm into the cloud age, navigating internal resistance to change, and why giving clients the full picture — not just the trailer — is the secret to building lasting trust. He also opens up about burning out during COVID, the role mentors have played throughout his career, and how TikTok became an unlikely but powerful tool for growing a modern accounting practice.

  ListenShow Notes

Recent guests on When It Matters. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.