WholeStory - An FWD Podcast

WholeStory is the official podcast of the Federation of Wholesale Distributors. Each month, members and other guests talk about the latest news and challenges facing the wholesale sector.

WholeStory - An FWD Podcast is a business podcast hosted by Food & Drink Wholesale UK, with 42 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Food & Drink Wholesale UK hosts WholeStory - An FWD Podcast, a business show with 42 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #42

  WholeStory 14.26: Political Update

  Jul 2, 202616 min

  What does a Burnham government look like and what does it mean for FWD members? Following Andy Burnham's policy speech earlier this week, this special political update of the WholeStory podcast explores Burnham's policy priorities. These include giving power to local leaders to ensure economic growth, the creation of No. 10 North, a second centre of power in Manchester, and a reform of business rates. The discussion also turns to new Food Minister Stephen Morgan MP, the next steps for the Food Resilience Commission, MP summer site visits to member depots, and the upcoming Wholesale Star Awards, recognising young people working in the sector. Don't miss this essential update during one of the most significant political periods since Labour came to power.

  ListenShow Notes
• 

  Episode #41

  WholeStory 13.26: Datassential - Trends

  Jul 1, 202631 min

  In the latest episode we're joined by Marianne Shick, VP of Sales, Key Accounts, at Datassential to discuss the trends we're seeing in 2026 and what to expect in the year ahead. As a new Service Provider Partner of FWD, Datassential helps the wholesale sector stay ahead. In the conversation Marianne explores quick service trends, why consumers are still opting for taste over price, the rise of the spicy menu and the new drink staple, matcha. Of course, no conversation on data would be complete without mentioning AI. Marianne's advice is to proceed but with caution. Also, why there's no such thing as bad data, just unused data. Listen to the conversation.

  ListenShow Notes
• 

  Episode #40

  WholeStory 12.26: Coca-Cola Europacific Partners - World Cup ready

  May 29, 202619 minS0

  <p>In this new episode of WholeStory, we’re joined by Coca-Cola Europacific Partners to explore how wholesalers can get ready for one of the biggest commercial opportunities of the year:  the Fifa World Cup.</p> <p>From high-impact depot activations to driving footfall, engagement and sales across pubs, bars and foodservice, the conversation looks at how major sporting moments can create real value for wholesale businesses when suppliers and wholesalers work together effectively.</p> <p>The episode also explores changing consumer behaviours around live sport, social occasions and food-to-go, alongside the growing importance of collaboration across the supply chain to...

  ListenShow Notes
• 

  Episode #39

  WholeStory 11.26: Political update - Local elections & the King's Speech

  May 19, 202622 minS0

  <p>In this latest episode of WholeStory, FWD's James Bielby and DGA's Josh Aulak  unpack a bumper fortnight in the world of politics. With local elections, the King's Speech, and a critical by-election looming, pressure is building across Westminster ahead of the next parliamentary term. </p> <p>But crucially, this episode goes beyond the headlines. We explore the real-world legislation and policy changes coming down the line that could directly impact wholesalers, from business costs and employment policy to regulation, food resilience and future trading conditions.</p> <p>The conversation also looks at how Food & Drink Wholesale UK is representing th...

  ListenShow Notes
• 

  Episode #38

  WholeStory 10.26: Circana - GLP-1 wholesale impact

  May 15, 202622 minS0

  <p>In this new episode of WholeStory, we're joined by Ananda Roy, SVP of Global Thought Leadership at Circana to explore one of the biggest consumer health trends reshaping food and drink: GLP-1 medications.</p> <p>With millions of people now using weight-loss drugs such and usage continuing to rise in the UK, the conversation looks at what this means for wholesalers, suppliers, retailers and foodservice operators.</p> <p>We dive into how GLP-1 users are changing the way they shop, eat and consume food and drink, and why this is a trend businesses can’t afford to ignore. From po...

  ListenShow Notes

Recent guests on WholeStory - An FWD Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.