
Episode #87
#87 Public by Design: Running the Statewide Virtual School in Missouri with Dr. Nichole Lemmon
In this episode of Why Distance Learning, Seth, Allyson, and Tami speak with Dr. Nichole Lemmon, Executive Director of Virtual Learning and Strategic Planning at Springfield Public Schools and founder of Launch Virtual Learning — about what it takes to run the only statewide K-12 virtual school in the country inside a public school district. Launch serves more than 400 Missouri districts and 23,000 students annually, with 85% of those students enrolled in just one or two courses at a time, a structure Nichole has maintained deliberately for fifteen years. Together, Seth, Allyson, Tami, and Nichole explore how Missouri's public education funding flows through virtual providers and why roughly $60 million of it is going to out-of-state for-profit companies. They get into the three reasons Launch outperforms the field on state assessments: Missouri-specific curriculum, class sizes that mirror what the state mandates for seated schools, and in-state testing. They talk about what drove the decision to add synchronous instruction after years of building async-first, and what it looked like when Nichole told the governor of Missouri she could put the entire state on her platform in 2020 - and then had to deliver on it. The conversation also covers how Launch now runs direct-to-consumer ad campaigns on Hulu targeting millennial women on Sunday evenings, and why a public school program decided it had to compete on marketing terms with the companies it's trying to outperform. Key Topics Public vs. for-profit virtual school funding in Missouri Course-access model and why 85% of Launch students take one or two classes Class size standards and how Launch mirrors seated school requirements Why Launch added synchronous instruction — and what wasn't working without it COVID-era overextension: saying yes to the governor and the two-year recovery Virtual special education and medically fragile learners Direct-to-consumer marketing for a public school program Links & Resources Launch Virtual Learning: https://launchvirtuallearning.com Virtual Learning Leadership Alliance (VLLA): https://virtuallearningalliance.org VLLA Accred accreditation program: https://accredved.org/ Digital Learning Collaborative (DLAC): https://www.digitallearningcollaborative.com KSMU: Launch Virtual Learning Serves Thousands (May 2025): https://www.ksmu.org/news/2025-05-21/launch-virtual-learning-serves-thousands-from-its-office-in-springfield Pulitzer Center — Cash and Consequences: For-Profit Online Education in Missouri (2021): https://pulitzercenter.org/stories/cash-and-consequences-profit-online-education-missouri Pew Charitable Trusts — Virtual Classrooms, Real-World Disparities (Nov 2025): https://www.pew.org/en/research-and-analysis/issue-briefs/2025/11/virtual-classrooms-real-world-disparities Guest Bio: Dr. Nichole Lemmon Dr. Nichole Lemmon is the Executive Director of Virtual Learning and Strategic Planning at Springfield Public Schools in Missouri, where she founded SPS Online in 2011 - now known as Launch Virtual Learning - and grew it into the only statewide K-12 virtual school in the country operating inside a public school district, serving more than 400 districts annually. She serves on the Executive Board of the Virtual Learning Leadership Alliance and as the Missouri State Affiliate for the Digital Learning Collaborative. Dr. Lemmon holds a doctorate in Curriculum and Instruction from Lindenwood University. About the Hosts Seth Fleischauer is the founder of Banyan Global Learning and a host of Why Distance Learning, a podcast for education leaders and practitioners making real decisions about how virtual learning gets designed, adopted, and sustained. Through Banyan, he designs live virtual programs that connect K-12 classrooms to global peers and expert facilitators. See https://www.banyangloballearning.com/programs/global-cohorts Allyson Mitchell and Tami Moehring are co-hosts of Why Distance Learning and members of the team at CILC, the Center for Interactive Learning and Collaboration, which connects students to real experts through live virtual field trips and experiences. See https://cilc.org






