Why Do I Suck As A Real Estate Agent
What the Top 10% of Real Estate Agents Do That Builders Love | Mike Lyon
Most real estate agents slow new construction deals down instead of smoothing them out. Is that why builders can't stand working with you? Monte Reyment unpacks the habits and blind spots holding agents back. This time he gets the builder's side from Mike Lyon, founder of Do You Convert, helping 107 home builders turn online interest into actual sales. This episode is practical real estate skill building for agents who want builders, brokerages and clients to see them as true professionals. Hosted by: Monte Reyment Guest: Mike Lyon founded Do You Convert, which works only with home builders and developers, running their digital marketing and training teams to turn leads into appointments. Over 17 years, it has grown to 107 builders nationwide, a team of 40 and $65M in Google and Meta ad spend. Mike has 25+ years in real estate. What You’ll Learn: ✔️ Real estate is a marketing and sales job first. ✔️ Inspection demands on warrantied new homes frustrate builders. ✔️ Hidden desk and technology fees signal a recruiting-first brokerage. ✔️ Six-figure income often requires 60–90 hour weeks early on. ✔️ Responsiveness is the fastest way to earn professional trust. ✔️ Marketing to past clients keeps agents top of mind. ✔️Stamina outlasts high rates and slower home sales. ✔️ Strong teams come from selective hiring and clear standards. Key Questions Answered in This Episode Q: Why do home builders get frustrated with real estate agents?→ A: Most agents slow new construction deals down instead of making them smoother, says Do You Convert founder Mike Lyon. Builders still need agents, since 50–70% of new home deals involve one, but only the pros act like pros, while the rest add friction and demands. Q: How can I stand out from other real estate agents?→ A: Stand out by doing what clients can't do alone online, Mike Lyon says: negotiating the deal, finding homes coming to market they don't know about, and making the transaction smooth. That industry expertise and network is something ChatGPT or Claude can't replace. Q: Why should I learn to sell new construction homes?→ A: When buyers see a difference between new and used, they choose new 90% of the time, Mike Lyon explains, so agents who become the new home expert in their market sell more homes faster. New construction has no inspections or repairs and comes with a warranty, and builders happily take it from there once an agent brings the buyer. ⏳ Timestamps 00:00 - Hook: "Set Your Own Hours" Myth 00:22 - Builders Need Agents but Can't Stand Them 03:55 - Friction That Kills New Home Deals 06:51 - Do Your Homework: Be the New Home Expert 08:44 - Real Estate MLM? License Easy, Job Hard 10:47 - 90/10 Rule & Hidden Brokerage Fees 13:07 - Solopreneur Trap: 60–90 Hour Weeks 15:51 - What Top 10% Agents Do Differently 17:45 - Earn Builder Trust: Respond & Stay In It 19:35 - 17-Year Overnight Success: Do You Convert 21:16 - Solo to Team of 40: Leadership 22:25 - From Selling Yourself to Leading an Organization 24:51 - Leads Are Worthless: Follow Up 7–9x in 30 Days 26:13 - Why Real Estate Is Still the Best Industry 27:58 - Ripple Effect: 150 People per New Home 29:55 - Sales Summit + Where to Find Mike Connect with Mike Lyon: X → https://x.com/mikelyon Facebook → Company: https://www.facebook.com/doyouconvert/ LinkedIn → https://www.linkedin.com/in/mikelyon/ LinkedIn → Company: https://www.linkedin.com/company/doyouconvert Follow Monte Reyment: Website → https://www.tarealtygroup.com/ Facebook → https://www.facebook.com/montereygb/ Instagram → https://www.instagram.com/montereyment/ LinkedIn → https://www.linkedin.com/in/montereyment/ Don’t Forget to LIKE , SUBSCRIBE & COMMENT Below! ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ #WhyDoISuck #MonteReyment #TakeActionRealty #RealEstateAgents #WisconsinRealEstate #AgentDevelopment #RealEstateCoaching #NewAgentTraining
