
Episode #30
Your Brain Is Looking for What You Tell It to Find
How many business opportunities are already around you that you simply aren't noticing? Your brain is constantly filtering information, deciding what deserves your attention. In this episode of Why Not Today?, Leslie explores the Reticular Activating System, or RAS, and how getting specific about what you're looking for can help you notice more clients, referrals, connections and opportunities. Leslie shares a simple example: when a real estate agent says her ideal client is “anybody,” it's difficult for others to know whom to refer. But when an agent specializes in helping families with probate properties or people navigating real estate after divorce, suddenly people know exactly what to listen and look for. You'll also discover how social media works as a useful comparison to the RAS. Algorithms learn what gets your attention and begin showing you more related content. Being intentional about what you look for, talk about and engage with can turn social media from mindless scrolling into a valuable business tool. In this episode, you'll learn: • How the Reticular Activating System influences what you notice • Why getting specific about your ideal client can lead to better referrals • How your niche helps other people recognize opportunities for you • How to use social media more intentionally to find business opportunities • Why clarity and awareness still need to be followed by action This week's Why Not Today? Challenge: Pick one thing you're looking for. Make it specific. Write it down. Each morning ask, “What am I looking for today?” Each evening ask, “What did I notice, and what am I going to do about it?” The opportunities may already be around you. Get specific, notice them and take action. If this episode encouraged you, please subscribe, leave a review, and share it with another entrepreneur who needs permission to take a break. For more encouragement, practical business strategies, and information about upcoming workshops and the Why Not Today? Inner Circle, visit WhyNotTodayMovement.com and join our Consistent Clients Facebook community. Remember, you don't have to have everything figured out. You just have to take the next best step and ask yourself...Why Not Today? Explore the Why Not Today? Movement: www.whynottodaymovement.com Connect with Leslie at leslie@whynottodaymovement.com - Facebook - https://www.facebook.com/groups/whynottodayconnects - Instagram - www.instagram.com/whynottodaymovement - LinkedIn - www.linkedin.com/in/leslie-kane-3825222 - YouTube - www.youtube.com/@whynottodaymovement Don’t forget to subscribe, leave a review, and share this episode to inspire others to take their own Why Not Today? moment!






