
Episode #30
30. What Happens When Your Values Cost You Money?
We all love to talk about being a values-led business. But what happens when standing by those values means turning down money? In this episode of Wildly Intentional , Flick and Verity have an honest conversation about what it really means to build a business around your values, particularly when those values are tested. They explore the uncomfortable decisions business owners sometimes have to make when a potentially lucrative client, opportunity or relationship doesn't align with what they believe in. Because it's easy to say "my values are non-negotiable" until there's a financial cost attached. Flick shares experiences of walking away from clients when the relationship or expectations no longer aligned with her values, and why she believes being open about what you stand for publicly can actually help you attract the right people in the first place. Verity brings her perspective around values, behaviour and the decisions we make when something doesn't feel right, as well as reflecting on situations where standing by your principles meant making a difficult choice. The ladies also explore why your personal values inevitably find their way into your business, whether you intend them to or not, and why trying to appeal to everyone can sometimes mean connecting with nobody. And this isn't just about clients. They talk about what happens when you have to represent your values while working for someone else, speaking on a public platform or making decisions that affect other people — and why sometimes doing the right thing can feel really uncomfortable. This episode asks a bigger question: What are your values actually worth to you when there's a price attached to standing by them? Subscribe to Wildly Intentional for weekly bold conversations on business growth, mindset and building a business that actually works for you. Come and say "hello" to us online - you can find Wildly Intentional Podcast on Facebook and Instagram. Don't forget to join us in our Facebook Group to continue the conversation and let us know your thoughts on this episode and if you have ever felt the same as we do here.





