
Episode #72
Why Relationships Still Matter More Than Recognition with Alison Hotchkiss
After nearly 25 years in the events industry, Alison Hotchkiss has learned that longevity has far less to do with recognition than it does with relationships, resilience, and the willingness to evolve. Reagan and Alison get candid about building businesses before Instagram, leading teams through inevitable change, collaborating without ego, and knowing when to stop doing everything yourself. They also discuss why beautiful work is no longer enough - the clearest point of difference is how well clients, guests, vendors, and employees feel cared for. In This Episode Reagan and Alison discuss: Building a destination event company before Instagram and online vendor directories Why access to endless inspiration may be weakening originality The truth behind industry lists, visibility, and overnight success Maintaining relationships with clients beyond a single event Building a company that is larger than its founder Accepting that talented employees will eventually leave Hiring the right mix of employees, freelancers, and creative partners Collaborating with designers and production companies without ego Investing thoughtfully in mentorship, education, and industry relationships Why guest experience remains the strongest point of differentiation About Alison HotchkissAlison Hotchkiss is the founder of Alison Events, a destination event planning and production company with nearly 25 years of experience creating celebrations around the world. She is also the author of three books and a mentor to emerging event professionals. Listen & Follow Subscribe to our newsletter for inspiration, updates, and expert advice. Follow us on Instagram and TikTok for behind-the-scenes moments, trending ideas, and so much more. Tune in to our Wine and Dine Me Podcast on Apple Podcasts and Spotify , where we explore all things weddings, life, and business.

