Wine Marketing Podcast

Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. www.winemarketingfieldguide.com

Wine Marketing Podcast is a business podcast hosted by Heather Daenitz, with 39 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Heather Daenitz hosts Wine Marketing Podcast, a business show with 39 episodes published.

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  Episode #13

  Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

  Jan 27, 20261h 8mS2

  <p>Season 2: Episode 13</p><p>In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he approaches wine marketing.</p><p>We dig into the emotional side of wine and how powerful it can be when brands focus less on prestige and more on making people feel something. Dan also shares why platforms like Substack matter, how to make your wine brand more consumer-friendly, and why Massican leans into curiosity over convention.</p><p>About Our Guest:</p><p>Da...

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  Episode #12

  What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings

  Jan 5, 202655 minS2

  <p>Season 2: Episode 12</p><p>In this episode of The Wine Marketing Podcast, I talk with Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, about the fine line between a clever wine collab and a cringe-worthy marketing ploy. We dig into a recent example involving a romantasy novella and a wine brand, and why it missed the mark for its intended audience.We also explore what authentic partnerships should look like, the importance of understanding your community, and what trends Erin is seeing across the industry as both a journalist and a DTC Symposium panel...

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  Episode #11

  Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked

  Dec 24, 20251h 19mS2

  <p>Season 2: Episode 11</p><p>In this episode, I’m joined by Warner Boin of Confidence Uncorked, in which we talk about making wine education more fun and approachable without dumbing it down. We cover what Warner and fellow wine communicators wish wineries knew, including how to communicate complexity without infantilizing the people you’re talking to and why vulnerability and transparency are such powerful tools in wine marketing.</p><p>We also dig into what wineries often get wrong when working with influencers and what makes a great collaboration. Warner shares actionable strategies for showing up online, building trust with y...

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  Episode #10

  Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

  Nov 26, 202554 minS2

  <p>Season 2: Episode 10</p><p>In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wine marketing. With nearly 20 years of experience and a portfolio that includes the wildly creative Tank Garage Winery, Ed shares success through taking risks, being authentic (in a non-douchey way), and building a brand that actually connects with people.</p><p>We talk about how Tank built an engaged audience through TikTok during the pandemic and why they’ve committed to never making the same wine twice.</p><p>We al...

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  Episode #9

  Holistic Wine Marketing with Jason Haas of Tablas Creek

  Nov 5, 202559 minS2

  <p>In this episode of The Wine Marketing Podcast, I’m joined by Jason Haas, Partner and General Manager of Tablas Creek Vineyard in Paso Robles, California.</p><p>Under Jason’s leadership, Tablas Creek has become a model for innovation in the wine industry—from their long-running blog and Instagram Live series, to the launch of a premium boxed wine and earning the country’s first Regenerative Organic Certification. But at the heart of it all is something deceptively simple: a strong company culture and a clear long-term vision.</p><p>We talk about how marketing is built on trust an...

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