Winning Minds

Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.

Winning Minds is a business podcast hosted by Kokoro, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kokoro hosts Winning Minds, a business show with 11 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Winning Minds

  Hearts beat numbers | Helen Edwards, Brand and Consumer Insights Manager at Primark

  Apr 22, 202624 minS0

  <p>Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it takes to make a business genuinely consumer obsessed rather than just saying it. Strategy, storytelling and a healthy dose of honesty.</p><p></p>

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  Winning Minds

  Simplicity sparks action | Ditte Meynert, Insight & Market Intelligence Director, Karo Healthcare

  Dec 11, 202531 minS0

  <p> Ditte Meynert, leads insight marketing and intelligence atKaro Healthcare, and she’s one of those rare voices who makes the whole world of insight feel exciting. She talks about building a consumer-centric culture that genuinely lifts a business, the magic of keeping things simple, and howresilience can transform the way you lead. Her honesty, energy, and generosity shine through as she shares how to turn insight into action, influence without a title, and win over even the toughest stakeholders. If you love insight thatsparks growth and people who make you think bigger, you’ll love this one.</p><p></p>

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  Winning Minds

  Stories that stick | Paul Wood, Head of Global Insight, Fremantle

  Sep 18, 202522 minS0

  <p>Paul Wood heads up global research and insight at Fremantle - the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that stick, this one’s gold.</p><p><br /></p>

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  Winning Minds

  Encourage, energise, empower | Claire Rainey, Head of Insight at VMO2

  Sep 4, 202523 minS0

  <p>Meet Claire Rainey, Head of Insight at Virgin Media O2 – a true champion of the industry known for her generosity and energy. Claire shares how she sparks lightbulb moments across the business, champions her team and agency partners, and embraces the tough-love lesson that shaped her confidence in “being in the room.” She talks about the ongoing discovery of how to achieve true representativeness in data, reflects on the power of influence and empathy in a hybrid world, and reveals how she optimises her energy to stay bright – and make others brighter too.</p>

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  Winning Minds

  Customer always leads | John Annoh, Brand and Marketing leader

  Aug 21, 202522 minS0

  <p>Brand and Marketing leader John Annoh explores the craft of brand strategy and customer understanding. John reflects on his journey across agency and client-side roles, sharing sharp insights on balancing business goals with customer needs. He highlights the power of collaboration, the importance of staying grounded in marketing fundamentals, and why embracing change is essential for growth. Packed with perspective and practical wisdom, this conversation is a masterclass in building brands that win both hearts and markets</p>

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Recent guests on Winning Minds. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.