Winning With Shopify

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

Winning With Shopify is a business podcast hosted by Unknown Host, with 403 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Winning With Shopify, a business show with 403 episodes published.

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  Winning With Shopify

  We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales

  Aug 18, 202622 min

  Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers. You’ll learn: The product page mistakes making customers hesitate before buying Why great products fail without trust, proof and clear positioning How reviews, content and social proof influence purchase decisions Why your mobile experience could be losing potential customers The biggest friction points stopping visitors from converting How successful Shopify brands continuously improve conversion rates Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue. In this episode: (00:00) - Why Shopify stores lose sales (01:42) - The 4 questions every customer needs answered (02:37) - Mistake #1: Product pages that don't help customers buy (05:05) - Mistake #2: Lack of trust and price justification (07:38) - Mistake #3: Poor product photography (11:21) - Mistake #4: No clear differentiation (12:00) - Mistake #5: Website friction killing conversions (13:09) - Mistake #6: Ignoring mobile-first shopping (15:36) - Mistake #7: Not A/B testing your Shopify store (21:04) - Final Shopify conversion takeaways Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

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  Winning With Shopify

  Shopify Discounts: 1 Million Customer Journeys Reveal What Works

  Aug 14, 202635 min

  Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal? In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin. You’ll learn: When free gifts outperform traditional discounts How to use spending thresholds to increase average order value Why some promotions train customers to wait for sales How to run BOGO offers, quantity breaks and tiered discounts effectively The biggest discounting mistakes Shopify brands make Charlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability. In this episode: (00:00) - Free gifts vs discounts (03:45) - How free gifts can increase AOV by 30% (05:05) - Finding the right free gift threshold (06:35) - What gifts should you offer customers? (10:10) - Mystery gifts and digital gifts (15:10) - Free gifts vs traditional discounts (20:10) - Automating Shopify discounts and offers (25:20) - Tiered gifting to increase customer spend Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: 506 - Extended 30-day free trial on Shopify apps with code WWS . Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

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  Winning With Shopify

  Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT

  Aug 11, 202621 min

  Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products? In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecommerce brands need to change now to stay visible. You’ll learn: Why your Shopify products might not be appearing in ChatGPT How AI search is changing ecommerce discovery The product page mistakes making your products harder for AI to understand Why structured data, product feeds and reviews matter more than ever How to optimise your Shopify store for the future of search Nick also shares practical Shopify SEO actions brands can take today, from improving product information and collection pages to building the authority signals AI platforms use when recommending products. In this episode: (00:00) - Why your products don't show up in ChatGPT (01:35) - How AI has changed SEO forever (03:00) - Improve your Shopify product pages for AI search (08:20) - Why collection pages matter more than ever (14:05) - Why your product feed could be holding you back (22:15) - Building trust and authority for AI visibility (31:10) - Using internal links to help AI understand your store (43:40) - Creating buying guides AI can recommend (50:20) - The future of AI SEO and ecommerce search (52:10) - Final takeaways Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Listener offers: Winning with Shopify listeners get an extended 30 day free trial on any of the three. Details at 506.io/wws , code WWS. Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

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  Winning With Shopify

  3PL Nightmares: Is Fulfillment Killing Your Shopify Margin?

  Aug 7, 202637 min

  Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth. In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their own ecommerce brand - and what growing Shopify brands need to know before scaling operations. You’ll learn: Why fulfilment problems can quietly destroy your Shopify margins The biggest warning signs your current 3PL is holding back growth How shipping costs and hidden fees impact profitability Why poor fulfilment can waste your marketing spend and hurt retention What Shopify brands should look for in a scalable 3PL partner Max and Zach also share how their experience as merchants led them to create Ships A Lot, helping ecommerce brands improve fulfilment visibility, reduce shipping costs and scale more effectively. In this episode: (00:00) - Why they started a 3PL (01:40) - Why their Shopify store struggled (04:00) - The biggest fulfilment problems (06:00) - Why fast shipping matters (09:00) - Creating memorable customer experiences (12:00) - Scaling personalised fulfilment (16:00) - White-glove shipping strategies (19:00) - Cutting shipping costs (22:00) - Finding hidden margin leaks (26:00) - Lessons from 10 years in ecommerce (31:00) - Solving fulfilment problems (35:00) - Advice for growing Shopify brands Get your free Parcel Margin Report Send Ships A Lot one month of your shipping data and receive a one-page analysis showing what you currently pay per order, what you could pay with Ships A Lot and where your margin may be leaking. Get your free Parcel Margin Report Listener offers: Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Inventory Planner - Free seven-day inventory bootcamp. Yoast - 15% off Shopify SEO with code WWS15 . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

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  Winning With Shopify

  Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

  Aug 4, 202626 min

  Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing. You’ll learn: Why sending more campaigns does not always create more revenue How to build a welcome series that converts new subscribers How abandoned cart emails recover lost sales without relying on discounts Why browse abandonment is an overlooked Shopify growth opportunity Which email metrics actually matter for ecommerce growth How email and SMS should work together throughout the customer journey In this episode: (00:00) - Why more emails don't mean more sales (00:40) - The data from 27 billion emails (02:05) - Why automation wins (04:00) - Building the perfect welcome series (08:50) - Better abandoned cart emails (10:35) - Browse abandonment strategy (12:25) - SMS marketing that converts (16:30) - Email metrics that matter (20:35) - Omnisend email marketing (22:25) - The 7-step email marketing audit (25:10) - Final takeaways Listener offers: Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience. Yoast - 15% off Shopify and WordPress with code WWS15 . Inventory Planner - Free seven-day inventory bootcamp. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

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