Witness Business

Welcome to the Witness Business Podcast, where we get to witness ordinary people like you and me build businesses out of big ideas. Discover not only how big ideas are formed, but how they are ultimately monetized and turned into wealth and freedom. Everyone has a million-dollar idea, but these are stories that teach us practical steps to take action on those ideas and to ultimately create million-dollar businesses. Tune in and learn how these successful entrepreneurs have reinvented themselves and made millions, and how you can follow in their footsteps.

Witness Business is a business podcast hosted by Steven Beckham & Kyle Martin, with 93 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Steven Beckham & Kyle Martin hosts Witness Business, a business show with 93 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #93

  Diagnosed With Celiac So She Built a Better Gluten-Free Cookie: The Mightylicious Story with Founder Carolyn Haeler // EP. 93

  Jun 17, 202654 min

  When Carolyn was diagnosed with celiac disease at age 31, every gluten-free cookie she tried fell apart into chalky dust. So the former Department of Defense consultant turned stockbroker decided to build a better one herself, and Mightylicious was born. In this episode, she walks us through baking tens of thousands of inedible cookies in a tiny New York apartment, engineering her own flour blend when none existed, talking her way into Whole Foods with three sample bags and no commercial kitchen, and raising $5 million in 48 hours off a cold-email campaign to 10,000 strangers. It's a masterclass in grit, scrappiness, and refusing to take "lucky" for an answer. Plus the baking science behind why you should always reach for the salted butter. A must-listen for anyone with a big idea and the stubbornness to chase it.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Mightylicious on Instagram: @mightyliciousfoods

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  Episode #92

  How an Ex-NFL Player Is Building a $10M Business Writing Handwritten Letters with Simply Noted Founder and CEO Rick Elmore // EP. 92

  May 19, 20261h 10m

  In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of Simply Noted, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hiring to scale a business, and why handwritten notes still outperform digital marketing in today's AI-driven world.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness

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  Episode #91

  How "Let Me Just Try" Led to Multiple 7-Figure Businesses with Josh Sprague // EP. 91

  Apr 28, 20261h 3m

  In this episode, we sit down with Josh Sprague, founder of Orange Mud and Seven Clay, and we unpack how his mindset turned his own frustrations into 7-figure businesses. When you can’t find a hydration pack that works for you, just try to build one and see what happens. Or when you can’t find a custom embroidery company to do what you ask, just buy the machine and try to do it yourself. Josh gives us a masterclass in execution, resourcefulness, and why taking imperfect action can be your biggest competitive advantage.If you’ve ever had a business idea but overthought your way out of starting, this episode will challenge you to stop waiting around and just try.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Josh on Instagram: @jcsprag

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  Episode #90

  Buying Into a Booming Coffee Franchise with Abbie Diamantopoulos // EP. 90

  Apr 9, 20261h 8m

  Which would you choose... starting a business from scratch, or buying into a proven franchise?In this episode, Abbie shares the story behind why she and her husband chose franchising with Scooter's Coffee, and how that decisions shaped their path into entrepreneurship. From the personal "why", to the to the financial realities, to hiring employees, we unpack what it actually looks like to step into business ownership through a franchise.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Scooters on Instagram: @scooterscoffee.downersgrove.il

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  Episode #89

  The "Beer Bath" Business You've Never Heard Of with Oakwell Beer Spa Founders Jessica and Damien Zouaoui // EP. 89

  Mar 27, 20261h 15m

  In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, Jessica and Damien spent 14 months traveling the world in search of a business idea, eventually discovering beer spas in Poland. They went on to study similar experiences across different countries and blending the best elements into their own concept, Oakwell Beer Spa. From navigating the challenges of launching in Denver (including pitching the city for funding) to building a unique customer experience and now stepping into franchising, this is a wild, insightful story about betting on an unconventional idea and making it work. Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Oakwell on Instagram: @oakwellbeerspa

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