Witness Business

Welcome to the Witness Business Podcast, where we get to witness ordinary people like you and me build businesses out of big ideas. Discover not only how big ideas are formed, but how they are ultimately monetized and turned into wealth and freedom. Everyone has a million-dollar idea, but these are stories that teach us practical steps to take action on those ideas and to ultimately create million-dollar businesses. Tune in and learn how these successful entrepreneurs have reinvented themselves and made millions, and how you can follow in their footsteps.

Witness Business is a business podcast hosted by Steven Beckham & Kyle Martin, with 95 episodes on record and a Required Pod Score of 80.

Steven Beckham & Kyle Martin hosts Witness Business, a business show with 95 episodes published.

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  Episode #95

  Building a Whiskey Brand in the Middle of a Market Crash with Olde Raleigh Distillery Founder Brandon McCraney // EP. 95

  Sep 15, 202657 min

  Brandon McCraney left a corporate VP track to become the master blender behind Old Raleigh Distillery. And the road there involved getting rejected by 12 different banks, liquidating his own 401(k) days before Christmas, and personally chiseling plaster off an 80-foot wall by hand because he couldn't afford to pay someone else to do it. In this episode, Brandon breaks down how he turned a "crazy whiskey collector" hobby into a blending operation that's released over 180 unique whiskeys in a single year, why he thinks the bourbon industry's biggest brands are all making the same strategic mistake, and how a flooded market and a wave of hedge-fund speculation quietly reshaped the whole business. Plus the SBA loan story that'll make you rethink what "qualified" even means.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Olde Raleigh on Instagram: @olderaleighdistillery

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  Episode #94

  How to Make a Full Time Income on Facebook with Jeff Rose // EP. 94

  Aug 26, 20261h 14m

  Jeff Rose has done it all. From the military, to becoming a CFP, to earning hundreds of thousands of dollars per month BLOGGING, to now earning a full-time income posting on Facebook. Not selling digital products, courses, affiliates... Just straight from Meta, earning on Facebook views and engagement. How does he do it? How does Facebook's content monetization program worK? How can YOU take advantage of what Meta is doing right now? This one covers all the bases, including story after story of the many successes and failures along the way.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Jeff on Instagram: @jjeffrose

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  Episode #93

  Diagnosed With Celiac So She Built a Better Gluten-Free Cookie: The Mightylicious Story with Founder Carolyn Haeler // EP. 93

  Jun 17, 202654 min

  When Carolyn was diagnosed with celiac disease at age 31, every gluten-free cookie she tried fell apart into chalky dust. So the former Department of Defense consultant turned stockbroker decided to build a better one herself, and Mightylicious was born. In this episode, she walks us through baking tens of thousands of inedible cookies in a tiny New York apartment, engineering her own flour blend when none existed, talking her way into Whole Foods with three sample bags and no commercial kitchen, and raising $5 million in 48 hours off a cold-email campaign to 10,000 strangers. It's a masterclass in grit, scrappiness, and refusing to take "lucky" for an answer. Plus the baking science behind why you should always reach for the salted butter. A must-listen for anyone with a big idea and the stubbornness to chase it.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Mightylicious on Instagram: @mightyliciousfoods

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  Episode #92

  How an Ex-NFL Player Is Building a $10M Business Writing Handwritten Letters with Simply Noted Founder and CEO Rick Elmore // EP. 92

  May 19, 20261h 10m

  In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of Simply Noted, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hiring to scale a business, and why handwritten notes still outperform digital marketing in today's AI-driven world.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness

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  Episode #91

  How "Let Me Just Try" Led to Multiple 7-Figure Businesses with Josh Sprague // EP. 91

  Apr 28, 20261h 3m

  In this episode, we sit down with Josh Sprague, founder of Orange Mud and Seven Clay, and we unpack how his mindset turned his own frustrations into 7-figure businesses. When you can’t find a hydration pack that works for you, just try to build one and see what happens. Or when you can’t find a custom embroidery company to do what you ask, just buy the machine and try to do it yourself. Josh gives us a masterclass in execution, resourcefulness, and why taking imperfect action can be your biggest competitive advantage.If you’ve ever had a business idea but overthought your way out of starting, this episode will challenge you to stop waiting around and just try.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Josh on Instagram: @jcsprag

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