Women Are Good Business

Women Are Good Business is the podcast making the case that backing women in business is the UK's single biggest untapped growth strategy. Honest conversations with founders, investors and decision-makers who are done waiting. Subscribe. Share it. Help us make this the podcast the UK can't ignore.

Women Are Good Business is a business podcast hosted by Being A Grown Up Pod, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Being A Grown Up Pod hosts Women Are Good Business, a business show with 14 episodes published.

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  Episode #15

  E13: Creating a Category, a Legacy Brand and a Profitable Business

  Jul 29, 202647 minS1

  Amanda Thomson’s journey from broadcast media to founder life is anything but ordinary. In this episode, Sam digs into Amanda’s early career at the BBC, where she lived at the intersection of storytelling, showbiz, and the rise of social media. Amanda shares how her journalistic curiosity — the kind that made her “a child who wouldn’t shut up” — became the foundation of her entrepreneurial mindset. A lifelong love of champagne became her unexpected North Star, leading her to Paris to train under legendary sommelier Gérard Basset and launch her first wine brand. That path eventually pivoted into the bold creation of Noughty , the alcohol‑free wine that disrupted an entire category.We dive deep into the grit behind building Noughty from scratch, including Amanda’s trademark battle, her audacious pitch to investors, and the moment she realised alcohol‑free wine didn’t just need improving — it needed reinventing. She explains how her fine‑wine training shaped her obsession with palate, low‑intervention production, and elegant branding. Amanda also opens up about the psychological resilience required to survive founder life: navigating crises, reframing setbacks, and learning to thrive without drama. Her reflections on gender, being underestimated, and the power of staying gracious (even when someone calls your idea “stupid”) offer sharp, practical wisdom for any aspiring founder.Finally, Amanda shares her passion for the next generation of entrepreneurs through the Future Founder Lab. She speaks candidly about the cultural differences between UK and US founder ecosystems, why British self‑deprecation holds entrepreneurs back, and how young founders can learn to articulate their mission with clarity and confidence. This episode is packed with insight, honesty, humour, and the kind of strategic thinking only hard‑won experience can teach. A must‑listen for anyone building something bold — or thinking about it.

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  Episode #12

  E12: Fail Fast, Build Faster - Linda Du on AI, Financial Confidence and Rewriting the Rules of Money

  Jul 19, 202641 minS1

  In this episode, Sam sits down with Linda Du , the powerhouse founder behind Mula Money , a financial wellness platform reshaping how people understand and make decisions about their money. Linda’s journey spans engineering at Cambridge, an MBA at Yale, and years advising global banks at McKinsey—before discovering her true calling through microfinance work in Zambia and Malawi. As she shares in the transcript, “finance as a tool for inclusion as a tool for agency” became the spark that ultimately led her to build Mula Money. Linda opens up about the messy, exhilarating reality of entrepreneurship—from bootstrapping her first company out of necessity during Brexit, to building Mula Money in public with real users, iterating fast, and embracing AI as a superpower. She talks candidly about money dysmorphia, why budgeting culture is broken, and how simple, consistent investing can outweigh all the avocado toast in the world. As she puts it, “everyone has anxieties over [money]… but it’s underlining everything important in life.” We also dive into the psychology of money, generational shifts, the myth of homeownership, and why founders must learn to fail fast, act decisively, and let go of ego. Linda shares how her product went from “janky” to game‑changing, how users transformed their financial behaviour, and why now—more than ever—is the moment to build. This is an episode packed with insight, honesty, and the kind of founder energy WAGB is all about.

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  Episode #11

  E11: Three Founders. Two Continents. One no-compromise Product.

  Jul 12, 202641 minS1

  In this powerful episode, Sam sits down with the three founders of Sisterly — barrister Jenny O’Connell , former investment banker turned wellness coach Aoife Matthews , and brand developer Louise O’Riordan — to explore how three women with wildly different careers came together to fix a problem they were all living. From burnout, perimenopause, and supplement confusion to witnessing the extremes of LA wellness culture, each founder shares the moment they realised women deserved a simpler, science‑led, one‑and‑done solution designed specifically for the female body. Their shared frustration became the spark for a product built with evidence, expertise, and zero compromise. The trio take us inside the three‑year journey of building Sisterly during lockdown across Dublin, Madrid and LA — surveying over 100 women, assembling a world‑class medical and nutritional advisory team, and refusing to dilute their formula despite manufacturing setbacks. They talk candidly about the realities of founding a business with friends: the accountability, the values alignment, the emotional highs of Harrods, Vogue and B‑Corp certification, and the lows of stock shortages, delayed retail timelines, and learning to solve problems on the fly. Their “power of three” becomes a masterclass in collaboration, resilience and midlife reinvention. Sam closes the episode by exploring what’s next for Sisterly — global expansion, deeper community building, and a seat at the table in women’s health research. The founders share their biggest lessons: never compromise, listen obsessively to your customer, keep talking to people who’ve done it before, and follow your own North Star — the women you love. As Jenny says, “There’s nothing you can’t figure out. You just keep pivoting until you do.”

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  Episode #10

  E10: Do Children Have Too Many Toys?

  Jul 5, 202640 minS1

  Sophia Jarvis’ founder journey is anything but linear. After a decade in financial services, she left her job to build a solution to a problem no one in the industry was solving — helping families invest easily in their children’s futures. The very next day she discovered she was pregnant, six weeks later she learned she was having twins, and months later she gave birth prematurely. Through all of it, she kept building Mia Wealth — a family investment app designed to make investing for children as simple as buying a toy. Her conviction came from hundreds of conversations with parents and a 400‑mother survey revealing the same truth: families are worried about their children’s financial futures, and the tools to help them simply didn’t exist. Despite the chaos, Sophia raised £1.5 million , won the Britain’s Got Started Awards, and launched her MVP into beta with over 2,000 families on the waitlist. She found her operational co‑founder, Geri, just weeks before giving birth — a unicorn who could build the infrastructure Sophia couldn’t. Together, they’ve shaped Mia Wealth into a regulated fintech with early data showing strong engagement: 72% of accounts funded and over half setting up monthly contributions. Sophia is now raising a £4 million seed round , navigating the shift from angel investors to institutional VCs, sharpening her numbers with a fractional CFO, and learning the language of CAC, LTV, and portfolio logic at speed. Sophia’s story is one of resilience, obsession, and the kind of founder naivety that becomes a superpower. She shares the lessons she learned the hard way — validate before branding, build your personal brand early, choose co‑founders for complementarity, and be kind rather than nice when leading a team. Her journey shows what’s possible when a founder refuses to stop, even when life throws everything at once. Episode 10 is a masterclass in grit, clarity, and building something important in the middle of absolute chaos.

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  Episode #9

  E9: How Two Marketeers Created A Biscuit Business

  Jun 28, 202640 minS1

  The Biskery didn’t begin as a grand plan — it began as two women who refused to stay somewhere they no longer believed in. When Lisa returned from maternity leave to find her senior title stripped away, clarity hit hard: “There’s no future for me here.” That moment became the spark. She and Saskia, once colleagues in a London digital agency, started baking the flavours of home at market stalls, learning quickly from what sold, what didn’t, and what the market was quietly telling them. What looked like a simple biscuit business was actually the beginning of something built on listening, resilience, and a whole lot of bootstrapping.Their pivot into branded biscuits wasn’t strategic — it was survival. Two working mothers, limited time, limited kitchen space, and a simple equation: 100 biscuits an hour vs two cakes. Their digital marketing background led them to build a website, and suddenly Google, Amazon, Meta, the BBC and Calvin Klein were ordering logo biscuits baked from their homes while their kids slept upstairs. No investors. No shiny office. Just grit, borrowed canteen space, part‑time working mothers, and a commitment to grow slowly enough to understand every step. As Saskia put it: “We’re the grafters… tiny blood, sweat and tears. Baby steps.”But the heart of their story came during the pandemic. Unable to save lives, they baked — sending free biscuits to nominated loved ones across the UK. The messages that came back changed everything. “We sell that feeling of people feeling closer to that person,” Lisa realised. Kindness became the product. Connection became the mission. Today, The Biskery has reached 300,000 people and is aiming for ten million — one intentional biscuit at a time. Handmade, human, and built around something true. This episode is a masterclass in clarity, co‑foundership, and building in the dark until one day you lift the veil and see something beautiful.

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