Women at WIRC

A podcast for and about the women in residential construction (WIRC), remodeling and design, brought to you by Custom Builder, Pro Remodeler, and ProBuilder magazines.

Women at WIRC is a business podcast hosted by Unknown Host, with 69 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Women at WIRC, a business show with 69 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #17

  Who Moved My Cheese? Managing Change in Remodeling

  Aug 6, 202624 min

  At a recent Women in Residential Construction Conference, Allison Guido, the president of Almar Building & Remodeling in Hanover, Massachusetts, spoke about the "Who Moved My Cheese?" effect. The topic comes from a book of the same name, and Allison walks us through the story of the four central characters' different attitudes toward changing conditions. The “moving cheese” in her story was a new sales strategy based on information she gleaned from Pro Remodeler's Pinnacle Experience in 2024 (Thanks for the plug, Allison). But there is a whole new kind of cheese on the scene, and it is moving fast: AI Cheese. Considering where your next Munster is coming from and how you can parmesan it into revenue is an example of two puns that did not land, but Allison’s presentation from the 2025 Women in Residential Construction Conference certainly did.

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  Episode #16

  Laura Sullivan on a Healthier Approach to Home Design

  Jun 4, 202619 minS0

  <p>This episode features Laura Sullivan, founder of design firm ID.ology in Asheville, N.C., on why it’s important to think beyond what’s beautiful in residential design and hone in on how the  built environment can support overall wellbeing.</p>

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  Episode #15

  Gena Hoyt on Promoting Building Science Education

  May 27, 202612 minS0

  <p>On this episode of Women at WIRC, we sat down with Gena Hoyt, owner of Big Dog Construction and Executive Director of BS and Beer Canada, for a discussion on the origins of her company, how she navigates her role as a woman in construction, and the importance of building science education.</p>

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  Episode #14

  Writing the Book on AI for Residential Construction

  Apr 27, 202627 minS0

  In this episode of Women at WIRC, architect, contractor, tech expert, and author Grace Mase demystifies integrating AI to help boost predictability and profitability.

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  Episode #13

  Using AI to Streamline Workflow and Meet Client Needs

  Mar 25, 202616 minS0

  <p>In this episode of Women at WIRC, we talk to Ashley Sheaffer, principal of the Maitland, Fla.-based remodeling and design firm KBF Design Gallery. Sheaffer shares with us how AI is helping improve their performance and better meet client needs.</p>

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Recent guests on Women at WIRC. Study who booked and why before you pitch.

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