
Episode #6
Rachel Lowenstein on the cultural power of girlhood
Girlhood is thriving, and Rachel Lowenstein is at the centre of it. But what is girl culture, and why should brands take it more seriously? Rachel is a leading independent cultural strategist, speaker, and content creator. She helps people and brands understand girls - educating hundreds of thousands of online followers, and advising leading brands like Dove, Nike, Google, Meta, and UN Women. She joins Tami and Victoria to share a branding 101 on girl culture. Rachel reflects on her personal journey in brand, building an agency career at WPP then going independent as a strategist, shares her advice for women in brand, and eloquently unpacks what brands need to be paying attention to. Follow Rachel for the latest on girl studies: Substack - https://substack.com/@girlstudies Instagram - https://www.instagram.com/rachelissan/ TikTok - https://www.tiktok.com/@rachelissan Thanks to Tracksuit for making this episode possible. They're the always-on brand tracking platform - find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. Find out more about the Women in Brand community and how to become a member: https://www.womeninbrand.online/






