Women of HubSpot
Jen Meyer on Portal Hygiene, Trust, and the Gut Punch That Built BusyWeb
Jen Meyer didn't come up through agency life. She climbed a Minnesota tech company from international marketing to VP of product to director of CRM, then jumped to BusyWeb in Minneapolis in 2013. Today she's COO and VP of Marketing, a HubSpot certified trainer, runs the Minneapolis HUG (including her famous "Pimp My Portal" sessions), and last year BusyWeb hit Diamond tier as a HubSpot Solutions Partner. In this episode of Women of HubSpot, George and Jen dig into: Scrappy young Jen, Guess jeans, and a growth mindset that never needed a perfect formal path Carol, the mentor she has known since she was seven Why loop marketing feels like inbound on steroids Nepotism stigma in a family business, and the meeting where vendors told "the ladies" to leave so the men could talk tech The gut punch of getting let go from the family company, grieving for a month, then taking a pay cut to build digital marketing and HubSpot into BusyWeb with her husband Dave Empowerment as trust (of your team and of yourself) Family-first culture when a kid is sick What excites her in HubSpot right now (Service Hub, Marketing Studio, campaigns coming back) and what frustrates her (credits) Mentor-mode advice: know your stuff, hire people who know more than you, and it's okay to say "let me find out" Empty-nester goals, cabin time, and a definition of success that has nothing to do with titles Her line that should live on a sticky note: most companies struggle in HubSpot because they lack a documented process, or they create fields they never needed. If this episode hit home, share it with someone building (or fixing) a HubSpot portal. Subscribe to Women of HubSpot wherever you listen, and check the YouTube version if you want the full conversation on video.
