
Episode #2
2. Not embarrassingly empty
<p>Five weeks out. Fifty-one registrations of the 500 Paul needs. The optimism-o-meter hasn't moved all week.</p><p>Everyone who tries to build a workplace design event starts by copying Clerkenwell Design Week. In this episode we find out why you can't - from the woman who curates its talks programme - and what you do instead.</p><p>Katie Richardson explains that Clerkenwell works because of where it is, not what it is, and explains the closed loop every new event has to crack: brands come if you have visitors, visitors come if you have brands.</p><p>Meanwhile...

