Work Less, Earn More

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More is a business podcast hosted by Unknown Host, with 354 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Work Less, Earn More, a business show with 354 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #343

  Ep 343: How I turned one digital product into a $100K/year business

  Aug 18, 202626 min

  In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea. In This Episode, I Cover: Why testing beats planning when you're picking your first product idea The exact 3-email sequence that got 50 signups with barely any audience The relaunch move that keeps momentum building instead of fading out Why raising your price sends the opposite signal of what you'd expect The 10-step framework for building a six-figure digital product from scratch Work with Gillian Perkins: Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup FREE Resources to Grow Your Online Business: 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Until next week - stay focused and take action.

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  Episode #342

  Ep 342: What's the Best Funnel Software? (the answer might surprise you)

  Aug 11, 202614 min

  Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save. In This Episode, I Cover: The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkout The tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it) The two-tool trick - why an all-in-one platform is really only replacing your website and your email software What I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing about Free ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribers The thing that actually matters - why your strategy, not your software, decides how profitable your funnel is Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian: Website: https://gillianperkins.com Instagram: @GillianZPerkins Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. Until next week - stay focused and take action.

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  Episode #340

  Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked

  Jul 28, 202640 min

  Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members. This one's a little different. My friend Sarah Noked, founder of OBM School , had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni , for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More. We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet. In this episode, I cover: The real difference between hiring a VA and hiring an OBM The one sign you're actually ready to hire (it's not a revenue number) Why more help won't save a business that isn't working yet What made me pass on the cheaper candidate and never regret it How trust really gets built with an operational leader The work you should never hand off, no matter how busy you are Resources: Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/ Become an accredited OBM: https://www.obmschool.com/gillian-perkins/ Find out more about Sarah: https://www.sarahnoked.com Work with Gillian Perkins: Get your online biz started with Startup Society: https://startupsociety.com The 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signup Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

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  Episode #338

  Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)

  Jul 14, 202620 min

  Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck Most people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself. Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them. In This Episode, I Cover: Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just design Inconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find you Doing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever starting Content that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and sticky Unpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abou Work with Gillian Perkins: 👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/build Startup Society (membership): https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

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  Episode #341

  Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

  Jul 7, 202641 min

  In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs. Listen to the full episode to hear: Why creating 12–20 intentional blog posts can outperform constantly publishing new content How to repurpose long-form content into emails, social posts, collaborations, and sales assets The biggest mistake entrepreneurs make with content marketing — and what to focus on instead Why repetition and clear messaging help you become known for your expertise faster How creating content helps refine your offers, messaging, and overall business strategy Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101 Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signup Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society : https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

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