World of Marketing
How Clark & Steinhorn Built a Google Magnet Without Paid Ads | Bob Clark
Bob Clark and his partner Alan Steinhorn of Clark & Steinhorn are finally retiring after almost 46 years, and we sat down to talk about what actually built their practice… and what happens next. Here's the part every business owner should hear: Bob never paid a dime for ads. No PPC, no SEO, no AdWords. Instead, he built one of the most respected personal injury and malpractice firms in his community the durable way: caring deeply about clients, earning referrals, writing nearly all his own content, and recording 125+ podcast episodes over the last decade. The result is a body of work that keeps bringing the right people to his door. The result is a genuine Google magnet. If you're building something you want to last, this one's worth your time. Listen now, and subscribe so you never miss an episode.
