.png)
World Retail Podcast
Unlocking Volume Growth: Differentiate to Drive Demand
Join Niamh Stone, Programme Director for World Retail Congress on the World Retail Podcast with this episode on Unlocking Volume Growth: Differentiate to Drive Demand. In this episode, we sit down with Markus Schmid from AlixPartners and Torsten Toeller, founder of Fressnapf, Europe's leading pet retail brand. We explore how differentiation can be a powerful catalyst for driving demand in today's challenging retail environment. Torsten shares his journey from a single store to a market leader with nearly 3,000 stores across 15 countries. Discover the strategies behind Fressnapf's success, including their unique approach to franchising, international expansion, and the integration of value chains. Tune in for insights on turning disruption into opportunity and building long-term resilience.






