Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight
How Do You Sell Without Being Salesy? Why Your Sales Process Is Part of Your Customer Experience
Is your sales process built to get past your customer's resistance, or to help them make the right decision? In this Nikki Talks episode, Nikki breaks down two ways of selling: selling as convincing and selling as helping. The one you choose shapes a lot more than whether someone buys; it shapes whether they trust you, whether your delivery can keep the promises your sales made, and whether anyone recommends you afterward. What you'll hear in this episode: Why selling as convincing turns every conversation into a tactic for overcoming resistance, and what that costs you even when you get the yes. Why every sales conversation is a promise your delivery has to keep, and what customers feel when your sales and your delivery run on two different standards. How charisma-driven sales builds a ceiling into a founder-led business, and why selling as helping is the version you can teach and hand to your team. Why convinced customers give you a sale and helped customers give you referrals. One of the biggest moments that matter in your client experience is the sales conversation, and this episode is about making sure yours feels like the beginning of something people want to recommend. And thank you to Kristen VanderHoek for hosting the original panel that inspired this episode. Connect with Nikki on Instagram: instagram.com/iamnikkimck The Would Recommend Standard is a free guide to the five principles behind businesses people can't stop talking about. Grab it here: theopsshop.biz/wouldrecommend-standard A Spark Session is a 90-minute strategy session where you and Nikki dig into your client experience and figure out exactly where it's working and where it isn't. Book yours here: theopsshop.biz/sparksession
