You Make It Look Easy Podcast

We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.

You Make It Look Easy Podcast is a business podcast hosted by Elston Sam, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Elston Sam hosts You Make It Look Easy Podcast, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #13

  Unexpected promotion to lead Asia’s largest tech media company (ft. COO of Tech in Asia)

  Jun 5, 20251h 1mS1

  From an unexpected career path to getting acquired, Maria Li reveals what she's learnt about successful startups. In this episode, we talked about her journey from Apple's Silicon Valley HQ to leading Asia's top tech media platform. What You'll Learn: - Insider's perspective on the SPH acquisition - Understanding the pillars of a successful media company - Transitioning from a corporate job to startup founder - What it takes to start your own company - AI and tech trends in emerging markets in Southeast Asia Timestamps: 0:00:00 - Trailer 0:09:02 - The world's fastest promotion 0:16:02 - Detailed breakdown of SPH's acquisition 0:26:22 - How did SPH convince you? 0:39:19 - What are the traits of a successful business owner? 0:47:20 - AI Agents for local solutions 0:58:12 - Work-life balance??

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  Episode #13

  Unexpected promotion to lead Asia’s largest tech media company (ft. COO of Tech in Asia)

  Jun 5, 20251h 1mS1

  <p>From an unexpected career path to getting acquired, Maria Li reveals what she's learnt about successful startups. In this episode, we talked about her journey from Apple's Silicon Valley HQ to leading Asia's top tech media platform. </p><p><br></p><p>What You'll Learn:</p><p>- Insider's perspective on the SPH acquisition</p><p>- Understanding the pillars of a successful media company</p><p>- Transitioning from a corporate job to startup founder</p><p>- What it takes to start your own company</p><p>- AI and tech trends in emerging markets in Southeast...

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  Episode #12

  Startup Secrets After Raising Over $20,000,000 (Former Hoolah CEO)

  May 15, 20251h 10mS1

  <p>I'm joined by the CEO & Cofounder of Hoolah (Stuart Thornton), a Singapore based payments company, last valued at over $100M after being acquired by ShopBack.</p><p><br></p><p>In this episode, Stuart breaks down the brutal realities of startup life, how they got the idea for the business, and the process of raising more than $20,000,000. Learn how he transformed his corporate experience into a successful fintech business and the critical lessons about validation and entrepreneurial commitment.</p><p><br></p><p>Beyond the glamorous startup headlines, this conversation offers practical insights for aspiring entrepreneurs. Stuart candidly discusses...

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  Episode #11

  How this founder went from selling sneakers to growing a $100B protocol at Coinbase (Ft. David Tso)

  Mar 21, 202539 minS1

  <p>From founder to investor, and now a key player at Coinbase, David Tso is on a mission to help bring the global economy onchain. In this episode, we dive into his journey: from losing his sneaker business to finding conviction in crypto, and now supporting creators & founders build viral products in support of Base's 2025 goal of $100B AUM.</p><p><br></p><p>We cover everything from $TRUMP, the memecoin craze, to the political tailwinds shaping crypto — including how Trump's pro-crypto stance is influencing sentiment and adoption. Tune in for a raw, insightful conversation with someone building at the fr...

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  Episode #10

  Leading the AI race in Singapore: CEO of Hypotenuse AI, Joshua Wong

  Feb 12, 20251h 13mS1

  <p>In episode 10, I am joined by Joshua Wong, the founder & CEO of Hypotenuse AI. Theposter child of AI in Singapore, and a close friend whom I've known for over 10 years, it's my privilege to be able to share his story.</p><p>If you're an aspiring entrepreneur, founder, or planning to be one, this episode would give you theraw perspectives of that journey. We covered:</p><p>- how he learned coding from hackers</p><p>- troubled teenage years with gangs & failed exams</p><p>- choosing startups over corporates</p><p>- getting snubbed by early investors<...

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