Episode #77
Ep 077 Unhinged Things I Have Done in My Business to Blow Up
Send us Fan Mail This week Shalvika breaks down the unhinged, weird, deeply uncomfortable things she's done in her business over the last 6 years- the Rejection Challenge, talking to the spirit of her business, intentionally engineering failure, and hosting client "Playdates" with Legos and watercolors. The through-line: every guru's playbook works until it doesn't, and the only strategy that's actually built her business is the one nobody else was doing. This episode is a permission slip to stop copying and start experimenting — even if it looks completely deranged from the outside. Key Takeaways: Getting rejected on purpose (40 times in 20 days) built Shalvika's resilience and directly led to her highest cash month ever — because pitching that much surfaces the people who say yes too. If a challenge doesn't scare you a little, it's not big enough. Comfort is the enemy of the result you actually want. Talking to "the spirit of your business" isn't woo for woo's sake — it's a structured practice (journaling, tarot, meditation) for making strategic decisions from intuition instead of copying competitors. Intentional failure — masterminds, free challenges, high-stakes bets — isn't optional if you want to change the shape of your business. Discomfort is the point, not the side effect. The weirder the experiment (see: coaching clients while they play with Legos), the more likely it is to become your actual differentiator and your next client. Following every marketing guru's advice is what's ruining most businesses — your version of "unhinged" is the thing that will actually work, because it's the only thing no one else is doing. Resources & Links Mentioned: Big Magic by Elizabeth Gilbert Simone Soul (Garbage Post Challenge) The Clenching Butthole Technique episode Work with Shalvika: Creative AF Experience Join the Free Creative AF Collective Follow on Instagram Support the show
