As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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What is Your Digital Marketing Coach with Neal Schaffer?
Your Digital Marketing Coach with Neal Schaffer is a business podcast hosted by Neal Schaffer, with 449 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Neal Schaffer hosts Your Digital Marketing Coach with Neal Schaffer, a business show with 449 episodes published.
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Episode #448
Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
Apr 20, 202616 minS0
<p>LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn members drive business decisions, but only about 5% of them post strategically. That's not a crowded room. That's a wide-open one.</p><p>In this episode, I share the most engaging parts of the keynote I am delivering this week at the Digital Marketing Summit at Nova Southeastern University — including the Business Engine Framework for LinkedIn that I built the talk around, and why LinkedIn is now the one...
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Apr 16, 202644 minS0
<p>Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft.</p><p>I sit down with Jon-Stephen Stansel — social media manager turned entertainment industry freelancer and author of The 10 Principles of Effective Social Media Marketing — for a conversation about what actually works on social media in 2026. Jon-Stephen has managed social for Texas State University, worked on Prime Video's Invincible, Lord of the Rings: The Rings of Power, the Avatar franch...
People Not Prompts: The Marketing System AI Can’t Replicate
Apr 11, 202622 minS0
<p>Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price.</p><p>In this episode, I'm sharing the full breakdown of the keynote I delivered at DigiMarCon West in Hollywood — a presentation called People, Not Prompts. It's built around the SES framework from my book Digital Threads: Search, Email, and Social working together as one connected system. But more importantly, it's about the layer on top of that system that...
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
Apr 6, 202639 minS0
<p>I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is Jim MacLeod, author of The Visual Marketer, and he's someone I've known for about a decade — back when I co-founded the Social Tools Summit and invited him to speak about visual social media from a B2B perspective. Jim has a rare combination of graphic design expertise and deep marketing strategy knowledge, and in this conversation he breaks down how...
Stop Using AI Like a Search Engine — Build a Flywheel Instead
Mar 25, 202624 minS0
<p>You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Flywheel that I have developed for my own business — a compound-momentum system that makes every AI conversation build on the last, so your output gets better and faster over time.</p><p>If you've ever wondered why some marketers seem to get 10x more value from the same AI tools you're using, this is the episode that clos...
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