Field notes from podcast outreach.

Getting on podcasts requires a system, not luck. This guide walks through every step: finding the right shows, writing pitches that convert, following up without being annoying, and turning a single appearance into a lasting media presence.

When should you send a podcast pitch? Based on industry benchmarks for podcast outreach, here is what is known about reply rates by day, hour, and season.

Most podcast guests cannot tell you whether their appearances are generating business results. This guide explains how to set up tracking, attribute conversions, and make data-driven decisions about where to focus your outreach.

A podcast with 2,000 passionate listeners in your exact target niche is often more valuable than a show with 200,000 general consumers. Here is how to evaluate audience quality, not just size.