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investment management
ASFAR (أسفار), the Saudi Tourism Investment Company, is a wholly-owned subsidiary of Saudi Arabia's Public Investment Fund (PIF). Established on July 27, 2023, ASFAR aims to transform the Kingdom's tourism sector in line with Vision 2030. The company collaborates with local, regional, and global partners to unlock tourism potential in various cities and regions, targeting 100 million annual visitors by 2030. ASFAR invests across the entire tourism value chain, focusing on sectors such as hospitality, cultural heritage preservation, adventure tourism, sustainable transportation, gastronomy, wellness tourism, MICE tourism, and retail attractions. The company emphasizes sustainable growth and innovation, ensuring positive impacts on local communities and the environment. ASFAR also facilitates co-investment opportunities and destination development, positioning itself as a gateway for investors interested in high-potential tourism projects that highlight Saudi heritage.
ASFAR (أسفار), the Saudi Tourism Investment Company, is a wholly-owned subsidiary of Saudi Arabia's Public Investment Fund (PIF). Established on July 27, 2023, ASFAR aims to transform the Kingdom's tourism sector in line with Vision 2030. The company collaborates with local, regional, and global partners to unlock tourism potential in various cities and regions, targeting 100 million annual visitors by 2030. ASFAR invests across the entire tourism value chain, focusing on sectors such as hospitality, cultural heritage preservation, adventure tourism, sustainable transportation, gastronomy, wellness tourism, MICE tourism, and retail attractions. The company emphasizes sustainable growth and innovation, ensuring positive impacts on local communities and the environment. ASFAR also facilitates co-investment opportunities and destination development, positioning itself as a gateway for investors interested in high-potential tourism projects that highlight Saudi heritage.














ASFAR has been mentioned across 13 podcasts.
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