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professional training & coaching
BetterUp is an American company focused on human transformation and workforce development, founded in 2013 by Alexi Robichaux and Eduardo Medina. The company specializes in personalized coaching and professional development services through a subscription-based SaaS platform. BetterUp combines clinical psychology and executive coaching principles with AI-powered tools to enhance mental fitness, career growth, and leadership performance. The platform offers a range of services, including one-on-one and group coaching, assessments, and analytics. Key products include BetterUp Lead™ for leadership development, BetterUp Manage™ for scalable management development, and BetterUp Care for wellbeing solutions. BetterUp has conducted nearly 3 million coaching sessions and employs over 3,000 coaches across 70+ countries. The company serves more than 700 organizations, including notable clients like the US Air Force, Hilton, and Microsoft, linking personal growth to improved business outcomes.
BetterUp is an American company focused on human transformation and workforce development, founded in 2013 by Alexi Robichaux and Eduardo Medina. The company specializes in personalized coaching and professional development services through a subscription-based SaaS platform. BetterUp combines clinical psychology and executive coaching principles with AI-powered tools to enhance mental fitness, career growth, and leadership performance. The platform offers a range of services, including one-on-one and group coaching, assessments, and analytics. Key products include BetterUp Lead™ for leadership development, BetterUp Manage™ for scalable management development, and BetterUp Care for wellbeing solutions. BetterUp has conducted nearly 3 million coaching sessions and employs over 3,000 coaches across 70+ countries. The company serves more than 700 organizations, including notable clients like the US Air Force, Hilton, and Microsoft, linking personal growth to improved business outcomes.
BetterU has been mentioned across 15 podcasts.
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FAQs
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
