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public relations & communications
The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are a global network, headquartered in New York City with partners spanning across the U.S., Latin America, and Europe. We were founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and established a new kind of model – one that breaks down barriers and assembles the best and brightest talent from across the industry to answer a brand's challenge. So, what does The Sway Effect represent? At the heart of our work, we are focused on "swaying" opinion on behalf of our clients and putting diversity, equity and inclusion into everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve.
The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are a global network, headquartered in New York City with partners spanning across the U.S., Latin America, and Europe. We were founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and established a new kind of model – one that breaks down barriers and assembles the best and brightest talent from across the industry to answer a brand's challenge. So, what does The Sway Effect represent? At the heart of our work, we are focused on "swaying" opinion on behalf of our clients and putting diversity, equity and inclusion into everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve.
The Sway Effect has been mentioned across 3 podcasts.
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Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
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That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
