strategist, psychologist, innovation expert
Max McKeown
strategist, psychologist, innovation expert
About Max
Max McKeown is an English writer, consultant, and researcher who specializes in innovation strategy, leadership, and culture. He has authored six influential books and conducts research in collaboration with Warwick Business School. McKeown is a fellow of the RSA and has served on the advisory board for the Rollins Center for eBusiness. He holds a master's degree in Business Administration and a PhD from Warwick Business School, where he studied under Professors David Wilson and Sotirios Paroutis. His work advocates for fostering an innovation culture and views failure as an integral part of learning and progress. McKeown emphasizes that change is inevitable, but progress is not, and highlights that creativity arises from creating the right conditions rather than merely hiring the right people. He believes reacting promptly to change is as important as planning, and that strategy should aim to shape real-world events effectively. His contributions to innovation literature include the concept of four levels of social group adaptation, which range from collapsing to transcending, and the development of the three-step RUN model of adaptation;recognition, understanding, and necessary change. McKeown also highlights the importance of high adaptability cultures that support self-renewal and resilience. His book, The Strategy Book, explores strategic thinking as a practical activity, emphasizing how individuals and groups can enhance their strategic capabilities to shape the future. The book received recognition as a winner of the Chartered Institute of Management's Book of the Year Awards in 2013 and has been translated into multiple languages.
Summary based on Wikipedia, available under CC BY-SA.
Latest interviews
Every podcast episode Max McKeown has appeared on, newest first.
One Million Years Of Joy
Decoding Super Adaptability with Dr. Max Mckeown (UK)
Mar 17, 2026
The C-Suite Framework
How to be… Superadaptable
Dec 9, 2025
Thinkers & Ideas
SuperAdaptability with Max McKeown
Nov 11, 2025
Strategic Minds
Shaping the Future with Strategic Thinking
Sep 23, 2025
ISF Podcast
S8 Ep4: Max McKeown — Thriving in a World of Opportunities, Shocks, and Change
Nov 16, 2021
ISF Podcast
S8 Ep4: Max McKeown — Thriving in a World of Opportunities, Shocks, and Change
Nov 16, 2021
Transform Talks: The Supply Chain Transformation Podcast
#28 - How can we shape a better future? with Dr. Max McKeown
Apr 19, 2020
Speaks about
Topics hosts book Max to cover, drawn from the episodes where they appear.
Appeared On
Browse the full historical catalogue of shows that have previously hosted Max.
Guests who appear alongside
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