
Episode #123
The Marine Behind Quest Bars - Bruce Cardenas | Full Podcast
<p>In this episode Mike interviews Bruce Cardenas, the former Marine and LAPD officer who helped grow Quest Nutrition from a kitchen-made protein bar to a multi-billion-dollar brand. Bruce shares his journey from New Jersey to Los Angeles, his early days as a bodyguard and Gold’s Gym regular, and the grassroots marketing and relationship-driven hustle that powered Quest’s explosive growth.</p> <p>Topics include Bruce’s new bestselling book Lead With Value and upcoming book The Servant Leader, the founding of Legendary Foods and its high-protein, relatable products (including a 48g-protein mac & cheese), R&D and flavor innovation, and th...

