The Good Food CFO podcast

Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com

The Good Food CFO podcast is a business podcast hosted by The Good Food CFO, with 173 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Good Food CFO hosts The Good Food CFO podcast, a business show with 173 episodes published.

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  The Good Food CFO podcast

  Thrive Market vs. KeHe: Who Really Gives Better Margin?

  Mar 31, 202626 minS0

  This is a free preview of a paid episode. To hear more, visit thegoodfoodcfo.substack.com<br/><br/><p>Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business. </p><p>But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the fi...

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  The Good Food CFO podcast

  Angel Investor Katie Dunn: Warm Intros, Thesis Fit, and Financial Models That Get Investors to Say Yes

  Dec 22, 20251h 7mS0

  <p>Most food founders think fundraising means perfecting your pitch deck. Angel investor Katie Dunn says you’re starting in the wrong place.</p><p>In our conversation, Katie breaks down the three fundamentals that actually get investors to meet with you, and say yes: understanding investor thesis (and why it saves you from wasting time), leveraging warm introductions instead of cold pitching, and building a financial model that shows exactly how you’ll reach profitability.</p><p>We cover the investment basics every founder needs to know—what a safe note actually is, why angels want equity, and whether region...

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  The Good Food CFO podcast

  BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going

  Dec 8, 202550 minS0

  <p>Building a profitable food business without investors isn’t just possible—it’s a strategic choice.</p><p>Sarah sits down with Daniel Goetz, founder of Good Pop, who’s bootstrapped his popsicle brand for 16 years by prioritizing profitability over growth headlines.</p><p>Daniel shares practical strategies that kept Good Pop alive and thriving:</p><p>* Why he sold just 4 popsicles at his “big launch” (and what happened next)</p><p>* The 3am working capital discovery that kept his business going</p><p>* Why he focused on going “deep not wide” with retail expansion</p><p>* How to get packaging an...

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  The Good Food CFO podcast

  BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability

  Nov 24, 202557 minS0

  <p>Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income.</p><p>The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over...

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  The Good Food CFO podcast

  The Power of Organizing Your Data: What These Food Businesses Learned in Their First Month Using Financial Strategy Software

  Nov 10, 202542 minS0

  <p>Sarah shares real stories from beta testers using The Good Food CFO financial strategy software for the first time:</p><p>* A founder running five sales channels discovered their revenue tracking wasn’t set up to support strategic decision-making</p><p>* A 16-year bakery owner finally understood where profit actually goes when monthly debt payments take it right back out</p><p>* A founder learned why categorizing marketing expenses as cost of goods sold makes their numbers nearly impossible to interpret</p><p>The software isn’t just a tool—it’s revealing the blind spots that most founders don’t ev...

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