Loading…
Loading…
research
DECIEM, known as The Abnormal Beauty Company, is a Toronto-based beauty company founded in 2013 by Brandon Truaxe. It serves as an umbrella for various science-backed skincare, hair, body, and grooming brands. DECIEM emphasizes transparency, functionality, and minimalistic pricing, focusing on the effects of active ingredients and educating consumers about their choices. The company is committed to ethics, integrity, and quality, offering vegan and cruelty-free products. Headquartered in Toronto, DECIEM has expanded globally, achieving significant sales milestones and employing over 1,000 people. The company operates several key brands, including The Ordinary, NIOD, and Grow Gorgeous, each designed to deliver effective results with straightforward ingredient education. DECIEM prioritizes in-house product development and utilizes technology to enhance its direct-to-consumer operations, ensuring rapid product launches and improved customer engagement. In May 2024, DECIEM was acquired by Estée Lauder Companies, further solidifying its position in the beauty industry.
DECIEM, known as The Abnormal Beauty Company, is a Toronto-based beauty company founded in 2013 by Brandon Truaxe. It serves as an umbrella for various science-backed skincare, hair, body, and grooming brands. DECIEM emphasizes transparency, functionality, and minimalistic pricing, focusing on the effects of active ingredients and educating consumers about their choices. The company is committed to ethics, integrity, and quality, offering vegan and cruelty-free products. Headquartered in Toronto, DECIEM has expanded globally, achieving significant sales milestones and employing over 1,000 people. The company operates several key brands, including The Ordinary, NIOD, and Grow Gorgeous, each designed to deliver effective results with straightforward ingredient education. DECIEM prioritizes in-house product development and utilizes technology to enhance its direct-to-consumer operations, ensuring rapid product launches and improved customer engagement. In May 2024, DECIEM was acquired by Estée Lauder Companies, further solidifying its position in the beauty industry.
DECIEM has been mentioned across 17 podcasts.
Represent this company? Request removal or email privacy@pitchcentric.com.
FAQs
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
