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information technology & services
SparkToro is a software-as-a-service (SaaS) platform that specializes in audience intelligence. Founded by Rand Fishkin and Casey Henry, the company launched on April 23, 2020, after 20 months of development. SparkToro provides tools that help users gain insights into their target audiences, including their reading, listening, and viewing habits. A key feature of the platform is its focus on email contact information, which supports users in crafting targeted marketing strategies for media outlets, podcasts, blogs, and influencers. Operating on a freemium model, SparkToro offers both free and paid subscription options, starting at $50 per month. The company achieved breakeven profitability within six months of its launch and has consistently maintained profitability since then. With a small team of three core members, SparkToro is headquartered in Covington, Washington, and emphasizes sustainable work practices while experiencing steady growth.
SparkToro is a software-as-a-service (SaaS) platform that specializes in audience intelligence. Founded by Rand Fishkin and Casey Henry, the company launched on April 23, 2020, after 20 months of development. SparkToro provides tools that help users gain insights into their target audiences, including their reading, listening, and viewing habits. A key feature of the platform is its focus on email contact information, which supports users in crafting targeted marketing strategies for media outlets, podcasts, blogs, and influencers. Operating on a freemium model, SparkToro offers both free and paid subscription options, starting at $50 per month. The company achieved breakeven profitability within six months of its launch and has consistently maintained profitability since then. With a small team of three core members, SparkToro is headquartered in Covington, Washington, and emphasizes sustainable work practices while experiencing steady growth.
SparkToro has been mentioned across 40 podcasts.
The Do You Even Blog Podcast
Behind the Brilliance
One Knight in Product
Ahead of the Game
Digital Marketing Dive
Market Mentors
Marketing in the Raw with Adam Helweh
The Dave Gerhardt Show (from Exit Five)
APAC's B2B Growth PodcastContent Marketing, Engineered Podcast | TREW MarketingThe Digital PR Podcast
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FAQs
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
